01. Your brand
Confirm the name, logo, colours, and domain you want customers to see.
Use consistent naming across the website, your customer communications, and the channels where people already know you. Confirm ownership and access to your chosen domain before setup.
02. Your customer journey
Walk through searching, reviewing, booking, and receiving a confirmation.
Review the journey on a phone as well as a desktop. Pay particular attention to fare information, passenger details, payment instructions, and the difference between pending and confirmed states.
Many customers will arrive from WhatsApp or social media on a mobile connection, so check that pages remain clear on smaller screens and slower networks.
03. Your commercial setup
Agree the product scope, fees, payment arrangements, and applicable conditions.
Ask for a written scope. Clarify what is included, what depends on configuration, and what your team will handle. Confirm the terms before announcing a launch date.
If you serve customers in more than one country, confirm which currencies and payment methods are supported for each market rather than assuming one setup applies everywhere.
04. Your operating team
Decide who manages bookings, customer questions, and service requests.
Make the handoffs explicit. A customer should know where to ask a question and your team should know who follows up when a booking requires attention.
05. Your launch checks
Review the mobile experience, customer communication, and key booking states.
Use realistic test scenarios, including a traveller who changes their mind, an unavailable offer, and a request for help. Agree the launch criteria with your implementation team.